Why a farmer’s market is better for you than a Trader’s Joe

A couple of years back I did a story on a new local farmer's market, and, in interviewing the founder, learned something. To his way of thinking, a Trader Joe's – despite its cool reputation among the hipster clan — was as much of a rival as a Safeway. 

Turns out that for a local community, his antipathy is based in fact. A Trader Joe's, which, despite its folksy, Hawaiian shirt look, is a part of a multinational conglomerate, is no better for the local economy than an other big corporation, whereas a small local store is demonstrably better. To wit: 

Still, I shop there sometimes. Where else can a guy find whole wheat couscous? 

h/p: Andrew Sullivan

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